You’ve spent months doing user research for your product. You understand your market and you know exactly who you’re targeting, what they’re looking for, and how to reach them. Here’s the catch: no matter how thoroughly you know your audience or how perfect your messages are, you’ll still miss out on over 10% of…
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You can smell some false marketing promises from a mile away. There are singles in your city waiting for you to call! This woman figured out the secret to easy weight loss – and doctors hate her! Make $1,000 a day without leaving your house! We see messages like this all the time, on…
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On-brand but completely fresh. Customer centric. Churning anomalies. Sound like your last quarterly meeting? Nah. These are the first three phrases that came out of a lorem ipsum generator for office-speak. I think we’ve read our fair share of pleas to ban corporate buzzwords from our office vocabulary in favour of good ol’ plain…
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There’s a lot that goes into a good piece of writing. Technique, structure, word choice, flow – the list goes on. But it all centres around two main goals: it gets our ideas across, and it makes others care about them. Last week I talked about how writers build good roads to help our ideas…
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