Month: March 2018

How do you do, fellow kids? Trends in slang and why they matter

  The other night, I found myself in the middle of a chair dancing class. “Y’all are so extra!” said the instructor. “Let’s start from the top, yas?” Internally, I high-fived myself for understanding the new slang. At the same time, I realized that I was self-high-fiving because I’m about ten years older than she…
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03/27/2018 0

The one where I ruin a carpet (a.k.a. why storytelling matters)

  The Sunday before my internship began, I drove to St. Thomas, Ontario for the first time. Right where the highway turns into the city’s main street, I was greeted by the business end of a local landmark: a statue of Jumbo the elephant. A few turns later and I was in the empty parking…
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03/20/2018 0

Laughter: the best medicine for a memorable message

  “How many ways can a man tell his sweetheart, ‘I love you?’ “Nothing says ‘forever’ like up to 6.4 terabytes per second . . . and nothing says ‘I love you’ like six times the mobile backhaul capacity.” That’s part of the voice over for an ad for Cisco’s ASR 9000 router – “the…
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03/06/2018 0