Category: Writing
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Do you write like an eighth grader? Chances are, you don’t.
My challenge for this article: write at an eighth-grade level. Why would I want to do that? Well, to make this easy to read – and understand. It’s the difference between me telling you: Your content is useless if your readers can’t read or understand your message. (grade 7.6 reading level) and The effectiveness
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10 things they don’t want you to know about clickbait (#6 will shock you)
If there’s anything we can learn about clickbait, it’s how to capture someone’s attention with just a line of text. But what makes an article a clickbait article? And why are you so compelled to click on one, even though you know you’re just feeding the beast? Good thing you’re here. I’m going to
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How long should this blog article be?
TL;DR: as long as it needs to be. It’s not a new question – and a quick Google search will put you in touch with all kinds of advice. Lots of advice. Pages and pages and pages of advice. Conflicting advice. Woah… okay, too much advice. Let me break it down for you, then,
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A great voice starts with a great style guide
We all have our little writing quirks. Some of us are Serial Capitalizers. Others have a tendency to creationalize new words. Maybe ur more of a txter (k thx). Or write in fragments. What happens when our individual quirks creep onto company websites, blogs or social media? People notice. It can leave your customers