About me

I’M A GIANT WORD NERD.

10+ years doing everything from front-page hard news to marketing websites

Want to talk punctuation and Canadian Press style? Didn’t think so. But if you did, I’d understand what you’re talking about – and have opinions about it too. Like the Oxford comma. Just… just don’t go there.

How about successful marketing campaigns? That’s more like it. I’ve launched quite a few, including:

– an e-statement push that hit its 4-year target just 3 months after launch

– a corporate United Way fundraising campaign that increased participation    by more than 100%

– an email marketing program with a 47.8% average open rate

I’ve got the awards to back it up, too. My projects have received a Stevie Award (Bronze) – Financial Services from The International Business Awards, and the Internet Advertising Competition’s award for best financial services rich media online campaign. Strangely enough, my first-ever magazine feature won a best feature award from American Horse Publications back in 2008, too. Have I ever met a horse? Not really. But it was an honour just to be nominated.

In my spare time, you’ll find me out enjoying the great events our cities have to offer. At home, I’m illustrating my own colouring book inspired by the world’s worst movies and writing a choose-your-own-adventure book about the mundanities of life. When I really need to put my feet up, I’ll be working on my dungeon tan with a controller in my hands and my favourite PC game on the big screen.

I’m also fanatically passionate about supporting the amazing community here in Kitchener-Waterloo. What makes it so great? The ideas and the work coming from people like you. That’s my story. What’s yours?

CONTACT ME