Category: Marketing
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Don’t write the worst troubleshooting guide of all time (like I just did)
š ļø TROUBLESHOOTING GUIDE: UNRESPONSIVE COMPUTER š ļø ā¬ The screen goes black. The screen that, moments before, displayed a Very Important Report. The one youāre presenting to the board this afternoon. The one you spent five hours on last night, and three hours on the night before, and six hours on the night before that. You
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What to include in a content brief (so you donāt end up with a lime green kitchen)
Your kitchen cabinets are whispering ā2003,ā so you call a contractor to draw up some plans and a quoteāsomething like a content brief for your renovation. They swing by, take some measurements, and pose the million-dollar question: āSo what do you want done in here?ā Imagine answering, āWhatever you think is best.ā And then imagine
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Picking the perfect writer ā not the perfect unicorn
You want to update your website, but you canāt carve out the time. You plan to update your blog, but you canāt squeeze out a post more than once every few months. You want to get engagements on social media, but you only have time to log in once a week. You need a writer.
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5 surefire signs you need to hire a writer
Itās no longer enough to be a brand. These days, you also need to be a publisher. That means coming up with a strategy for content, writing it, and posting it on a regular basis. It helps you rise to the top of search results, provide value to could-be and current customers, crank up your
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Stock photos you (probably) wonāt ever use ā and how to pick ones you will
A pictureās worth a thousand words, but some just raise a thousand questions. If youāve spent any amount of time searching a stock photo site for an image to pair with your latest article, pamphlet, website banner, or even billboard, you know gems like this inevitably pop up. If you donāt personally search a lot
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Yes, there’s a word for that: the literary devices that make marketing tick
Iām an English major. As such, my bookshelves are stacked with style guides, dictionaries, and technical references that most would pawn off at their next yard sale without batting an eye. Not me. Some, I consult on a monthly basis. Some, a few times a year. Others, several times a week. Thereās one book
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Using the power of emojis for š (and maybe a little š)
Right now, there are 2,823 emojis in the Unicode Standard. The most popular emojis on Twitter as I’m posting this articleĀ areĀ š, followed by ā¤. Over 60 million emojis are sent each day on Facebook. Itās the way people talk in private and public messages, so it makes sense that itās part of our everyday
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āWhen everyoneās super, no one will beā and other meaningless words to avoid
You know that feeling when you repeat a word so often it loses its meaning? Try saying āforkā a lot. Look at how itās spelled. Sound it out. Isnāt it a weird word? Who decided that itās a proper English word, anyway? The phenomenon is called semantic satiation, and it describes what happens when
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How do you do, fellow kids? Trends in slang and why they matter
The other night, I found myself in the middle of a chair dancing class. āYāall are so extra!ā said the instructor. āLetās start from the top, yas?ā Internally, I high-fived myself for understanding the new slang. At the same time, I realized that I was self-high-fiving because Iām about ten years older than she
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The one where I ruin a carpet (a.k.a. why storytelling matters)
The Sunday before my internship began, I drove to St. Thomas, Ontario for the first time. Right where the highway turns into the cityās main street, I was greeted by the business end of a local landmark: a statue of Jumbo the elephant. A few turns later and I was in the empty parking