Meet your
freelancer &
word nerd
of choice.
Hi there, I’m Jackie
I’ve been writing since I was old enough to smear a crayon across a leaf of paper. I graduated from gluing my own books together in grade school to publishing articles in student academic journals, local newspapers and national magazines.
As a professional journalist, I cut my teeth interviewing national politicians, local business owners and humans with incredible stories for the St. Thomas Times-Journal and Trot Magazine. I continued telling stories in marketing and communications roles with Canada Life and Manulife, where I made complex financial stories sound human. My first blog, Five Hundred Sparks, documents the sparks of inspiration behind the startup scene in my own backyard, Kitchener-Waterloo.
Since taking the freelance plunge in 2018, I’ve been writing full-time for brands, agencies and organizations with stories worth telling.
In good company
I help homegrown businesses such as Axonify, Uvaro and Chalk share their knowledge and tell their stories. I write nationally and internationally for clients such as WXN (Women’s Executive Network), Coveo and Thinkific. As an agency partner, I create content campaigns for names like Geotab, the Accelerator Center, Syspro and Meta IT. I profile innovative companies including Faire, Vidyard, Cisco, Deloitte, Miovision and MaRS, and provide boots-on-the-ground coverage at major conferences and events including Collision, Elevate, Canada’s Most Powerful Women: Top 100 Awards, and True North.
I spend a lot of time in my Kitchener-Waterloo community, where you might catch me organizing and hosting co-working sessions at cafés around the region as co-founder of the Coworkers Collective, sitting on the committee for Gender Equity Tech Waterloo Region and practicing my craft as a member of the KW Writer’s Alliance.
Proof in the prose
My words have raised money, launched courses, sold buildings, kickstarted magazines, trended on social media, gained major media attention and filled rooms with roaring applause. My projects have received a Stevie Award (Bronze) – Financial Services from The International Business Awards, and the Internet Advertising Competition’s award for best financial services rich media online campaign. My debut magazine feature won a North American best feature award from American Horse Publications (I am still very proud of that one). My CEO-authored articles have appeared in Forbes and the Financial Post.
Are we a freelance match?
Research-driven
I always do my homework, backing up facts and claims with the best research I can find.
Endlessly curious
No topic is too big or small. I learn fast, ask smart questions and stay interested.
Super human
I connect with people to surface powerful stories – they tell me it’s like a therapy session.
Strategically positioned
My writing is always informed by your goals, your vision and your audience.
Lovingly crafted
I approach every story and assignment with genuine respect, interest and pride.